Reference:
“Nonprofit Watchdogs: Do They Serve the Average Donor?” (Ram A. Cnaan and Kathleen Jones, Allison Dickin, and Michele Salomon) - published in Nonprofit Management & Leadership #21, 2011, summarized in Stanford Social Innovation Review Volume 10, Number 1, Winter 2012
Key Ideas:
- So-called nonprofit “watchdog” organizations like GuideStar, Network for Good, Charity Navigator, the Better Business Bureau and the American Institute of Philanthropy exist essentially to provide objective evaluations of nonprofit organizations so donors can make better informed giving decisions. They attempt to create more transparency and attention paid to actual performance and hope that donors will use their ratings of nonprofits to give to the “most deserving”, thus creating a more efficient philanthropic market
